THINKCYTE

THINKCYTE was founded in 2016, and they have expanded their business overseas including the US by utilizing “Ghost Cytometry” which is a machine vision-based cell sorting system developed independently by THINKCYTE. They need to share its firm brand image in the field of competitive medical technology in order to show a worldwide presence.

First of all, we started from building a visual communication of THINKCYTE to show how they depict the future by sharing their technology through the Website. We interviewed Mr. Katsuta and Mr. Ohta, the leaders of the THINKCYTE. We discussed how we should tell in their website by hearing the detail of their business and their products, what is innovative, how they had an impact on medical science, and what kind of roles they play in the society. Then we defined the regulation by settling the VI (Visual Identity) according to what we learned from the interview. VI (Visual Identity) is to express the essence of the brand visually. The most common example is a logo mark of the brand. We need to define the regulation clearly in order to make it applicable to various communication tools when we design VI. We, BOEL Inc. tried to sophisticate the image which is centered on the brand concept and the naming concept to develop strategic VI design.

We succeeded to show people THINKCYTE’s technology and its uniqueness through visual communication. We could explain to people the meanings of the unfamiliar words like “Ghost Cytometry” or “Flow Cytometry” in visual image. Besides, we realized the web branding to be evaluated by the stakeholders including business partners and investors by showing THINKCYTE’s contribution to the advancement of medical science through the realization of the new medical diagnosis and cell therapy in a visual storyline.