SocioFuture

Even after the new corporate brand was launched as SocioFuture, the new brand message was not fully communicated due to the persistent corporate image of moving forward with ATM management and call center operations. Opportunities to communicate the company's working environment were limited, and the information provided on the recruitment website was insufficient, so job seekers commented that it was difficult to understand what exactly they were doing. Although job seekers could gain a certain understanding of the company's atmosphere and job descriptions by attending company information sessions, the company was not able to convey enough of the company's appeal to them, and thus was unable to create sufficient opportunities for better connections between the people the company seeks and the job seekers.

To address this challenge, we advanced the communication of a new message that aligns with changes in the corporate environment. While preserving the image of "reliability and integrity" from the Japan ATM era, we aimed to convey SocioFuture's significance in society with a forward-thinking perspective. As part of our efforts to strengthen recruitment branding, we planned the creation of content that clearly communicates the company’s purpose and vision. In particular, we enhanced the dissemination of employee interviews and project stories, showcasing how employees on the front lines tackle challenges daily. By doing so, we enabled job seekers to gain a more realistic and tangible sense of SocioFuture’s future direction and corporate culture. Additionally, we revamped the recruitment website, structuring information about the ideal candidate profile and work environment. The design was also refined to visually reflect the company's transformation, ensuring that the new message could be conveyed more intuitively.

The development of a recruiting concept that emphasizes a per-pass that generates empathy with job seekers and the creation of a recruiting branding has received a lot of positive feedback not only from targeted job seekers, but also from both inside and outside of the company. Job seekers who visited the recruiting website said that the company's appeal was now clearly communicated to them and that they decided to apply for a job, saying, “I want to work here. Through interviews with senior employees, it became easier to convey the actual work process and corporate atmosphere, allowing job seekers to more concretely imagine what it would be like to work for the company. The renewed brand image has led stakeholders, including job seekers, to become more interested in SocioFuture's future and corporate culture, and has provided an opportunity to deepen their understanding of the company. The challenge was to improve the ability to communicate the brand message and to start moving SocioFuture forward as an even more attractive company.