Writing Your Sentiment You Couldn’t Tell Anyone
Writing a letter enables you to face the recipient and yourself by being detached from your daily life full of colloquial words. We assume that writing a letter is similar to praying, and designed the web branding of TEGAMIDERA to suggest you to welcome other’s wish by communicating, and search your soul through writing.
Challenges
Conveying Your Feelings in All Sincerity
Shoudaiji temple, the temple with more than a 1200-year history, has started this project in order to suggest you to recall the deceased through writing a letter. By facing Its long history and its policy in sincerity, we found that the way of receiving information can vary from person to person. In other words, those who have visited Shodaiji temple for many years and those who haven't, would be different in the way of receiving the impression of it. We need to consider carefully what kind of approach should be appropriate so that every user can receive our policy without misunderstanding.
Solutions
Observing a Human Relationship Carefully
Since we could notice that the way of receiving information can vary from person to person, we designed the web site of TEGAMIDERA as simple and clean so that, not only we can convey information appropriately but also the recipients can get on the same page in the way of receiving the chief priest’s message. Besides, we retook all the photo materials in order to express the indefinable feelings visually, and they helped us to convey the image of TEGAMIDERA specifically through the website although its design was quite simple.
Results
Widening the Circle of Empathy Visually
After we released TEGAMIDERA’s website, we got favorable opinions from the staff of the temple, and we heard that its loyal customers were very pleased to see that. We succeeded to expand the circle of empathy among the customers and the staff visually by determining its directionality after a great deal of consideration. We’ll continue our challenge to widen the circle among people by our visual design.
Type
faces
Color
Schemes
RGB / 255 255 255
CMYK / 0 0 0 0
HEX #ffffff
RGB / 241 241 241
CMYK / 7 5 5 0
HEX #F1F1F1
RGB / 0 0 0
CMYK / 0 0 0 100
HEX #000000
NEXT
LSBM