TOMAMU the WEDDING

Hoshino Resort TOMAMU is already known as one of the most popular resorts in Hokkaido. The values of weddings have diversified, and the average age of marriage has exceeded 30 years old after 2010, so that the demand for smaller weddings inviting only families and relatives have been increasing, especially among the couples over 35 years old or re-married couples. Therefore, we decided to transmit information of TOMAMU’s resort wedding style for those people to meet their demand.

“We’d like to have a wedding while traveling with our family.” “We wouldn’t have a gorgeous wedding party, but we’d like to spend our wedding time slowly with our family.” From these kinds of ideas, we defined the new branding concept as “Family Trip Wedding” by incorporating weddings into trips. We designed TOMAMU’s visual communication not only by just telling our new concept, but also by expressing it with storylines to make people want to go on a trip to Hokkaido and experience splendid family weddings.

Hokkaido is an area that has various originalities and diversities. We think we could express TOMAMU’s family trip wedding as a brand-new style of resort wedding, taking advantages of the unique charms of Hokkaido and Hoshino Resort. For instance, we suggested the users some plans to enjoy trip and wedding at the same time in a special location of TOMAMU resort, like taking their parents to TOMAMU in symbol of their affection and gratitude, or enjoying trip activities with their families to make unforgettable memories. From these points, we think our branding could make “Family Trip Wedding” one of the most unique characteristics of Hoshino Resort TOMAMU, by emphasizing the specialness of its wedding with very limited numbers of guests, and reasonable prices.