WiLLSeed
Innovation to Human Resources Development
WiLLSeed offers manpower development and education programs to companies, and the experimental learning programs to educational institutions like schools. They design the “place” to accelerate people’s challenge, learning, and development in order to make people act spontaneously by getting the ability to think by themselves. They offer the programs for human resource training full of inspirations, realizations and impressions.
Challenges
Comprehending the Brand from Various Aspects
WiLLSeed have been involved in manpower development and education programs for companies since they were founded in 2000. Their ways to communicate with customers and the contents of services have changed to catch up with the changes of the times and business. Meanwhile, there are some opinions to renew their corporate website so that they can fill in the gaps between supply and demand. In response to it, we considered how they can be their ideal corporation by comprehending their values, their customers, and market circumstances. We carefully researched and examined what would be connected to the brand’s growth and development referred to hearings with members of the WiLLSeed.
Solutions
Clarify their Vision Towards the Future of Human Resources Education
By interviewing the CEO, employees, and members who know well about their establishment, we came to know their vision, mission, and their meanings behind their logo mark. We found that each one of them like instructors or consultants have a strong will to enrich the society by changing the future of HR education. Therefore, we started our project from their web branding under the slogan of “I’LL”. Besides, we made suggestion to change their corporate color to a calm, deep green from the primary color of green by re-organizing their corporate identity. As the design of the website got closer to the completion, their will to appeal their new brand concept to both inside and outside of the corporate gathered strength. That movement connected to the inner branding as well.
Results
Make it Simple and Unique
We could appeal WiLLSeed’s new brand image to the people both inside and outside of the company by our consistent visual designs based on their HR development which meets the business needs, redesigned services on HR education, and elaborated corporate identity. By clarifying the corporate brand’s message, our branding project could strengthen WiLLSeed’s vision and their originality.
Type
faces
Color
Schemes
RGB / 255 255 255
CMYK / 0 0 0 0
HEX #ffffff
RGB / 237 237 237
CMYK / 8 7 7 0
HEX #EDEDED
RGB / 43 102 82
CMYK / 84 52 74 13
HEX #2B6652
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