WiLLSeed

WiLLSeed have been involved in manpower development and education programs for companies since they were founded in 2000. Their ways to communicate with customers and the contents of services have changed to catch up with the changes of the times and business. Meanwhile, there are some opinions to renew their corporate website so that they can fill in the gaps between supply and demand. In response to it, we considered how they can be their ideal corporation by comprehending their values, their customers, and market circumstances. We carefully researched and examined what would be connected to the brand’s growth and development referred to hearings with members of the WiLLSeed.

By interviewing the CEO, employees, and members who know well about their establishment, we came to know their vision, mission, and their meanings behind their logo mark. We found that each one of them like instructors or consultants have a strong will to enrich the society by changing the future of HR education. Therefore, we started our project from their web branding under the slogan of “I’LL”. Besides, we made suggestion to change their corporate color to a calm, deep green from the primary color of green by re-organizing their corporate identity. As the design of the website got closer to the completion, their will to appeal their new brand concept to both inside and outside of the corporate gathered strength. That movement connected to the inner branding as well.

We could appeal WiLLSeed’s new brand image to the people both inside and outside of the company by our consistent visual designs based on their HR development which meets the business needs, redesigned services on HR education, and elaborated corporate identity. By clarifying the corporate brand’s message, our branding project could strengthen WiLLSeed’s vision and their originality.