MY HOME MARKET
Creating a New Style of Buying / Selling Home
MY HOME MARKET is a service that enables you to view semi-ordered standardized houses online using VR whenever, wherever you like from your smartphone or PC. By adopting VR / AR technology, you can purchase your semi-ordered standardized house after you understand its structure and layout thoroughly, although it used to be quite difficult to understand only by viewing blueprints.
Challenges
Communication Utilizing the Latest Technology Service
Building a house needs a lot of time and it requires a great deal of effort in general. But now, the values toward owing a house have been changing with the times. Therefore, we needed to update the process to purchase houses. MY HOME MARKET is a brand-new service enables you to purchase semi-ordered standardized houses online from your smartphone using VR / AR technology. We needed to consider carefully whether the customers could understand our services easily and could actually imagine themselves buying home in the future. Besides, we discussed how we can communicate with customers using our new service.
Solutions
Visualizing Its Brand Concept
MY HOME MARKET has various kinds of choices in order to offer the customers the flexible values moving with the times, since the ideal lifestyles would be different depending on the person as they have different values. From these ideas, we made a movie to visualize the image of MY HOME MARKET, which is easy to compare several houses and purchase your ideal one online. The catchphrase “Make your home, make you happy.” became an answer of MY HOME MARKET which succeeded to meet the needs of the customers.
Results
A Unique Expression to Embody the Brand Concept
We made a movie to visualize that the users can easily find their ideal home from multiple choices. The unique ideas that the house models are on the store shelves in the supermarket, and the people of all ages are casually choosing which house would be the best for them, had quite a lot of impact and received good reactions from the client. We succeeded to realize MY HOME MARKET’s unprecedented brand communication by putting their strong point and vision into visual expression.
Type
faces
Color
Schemes
RGB / 255 208 2
CMYK / 4 23 89 0
HEX FFD002
RGB / 0 0 0
CMYK / 0 0 0 100
HEX #000000
RGB / 248 248 248
CMYK / 3 3 3 0
HEX #F8F8F8
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