“We’d like to offer our high-quality and reasonable ordered suits to as many people as possible.” It has been YOSHIDAYA’s policy since its establishment. YOSHIDAYA is a tailor with a long history and it has third-generation owner now, but it aims to be loved not only by frequenters but also by beginners abandoning its unapproachable image. For instance, they set a reasonable price that dip below the price of ready-made suits, and built a friendly exterior that looks easy to drop by. Besides, their logo mark with a cuff button motif was designed based on the image of a new fashion brand. We helped them by developing their various communication tools, and their posts on SNS had the hugest ripple effects. The contents of the posts have various topics from the introduction of their seasonally changing fabrics to the example of their ideal styling, and the promotion of their contents that sounds easy to order.

Various types of customers visit YOSHIDAYA to order their suits, like those who want their highest quality, those who wear suits for the first time, those who like their reasonable price, and those who come by hearing the reviews. It is a chance for tailors to show their skills by tailoring the ideal one for the customer caring about small details from choosing its suitable fabric to the silhouette, and communicating with every one of the customers. As a result of their effort, YOSHIDAYA succeeded to get their fans by meeting the customers demand to make their ideal one.