KAWATA CONSTRUCTION

The renewal of the web recruitment page requested from TEAM KAWATA, the group to make local areas thrive, aimed to change the stereotypical image of local general contractors held by job-seeking students and to create new values. First of all, we decided the process to perform concept drafting, to interview with CEO and the employees.

We decided to advertise KAWATA CONSTRUCTION not only by emphasizing their conventional services under entrustment, but also by making a proposal for regional revitalization and new urban development. On the top page of their website, we adopted some pop illustrations as the key visual designed after their “new urban development” that they would be involved in the future; such as spaceship, and the industrial style of the future generation. In the middle of the top page, we put Chinese character “Shin (new)” as the concept of their employment brand in order to express their will to change the impression of general contractors, their renewed organization, and their swift actions on the challenge for the future and decision-making.

We could overturn the fixed image of local general contractor that they must be unrefined by showing a friendly greeting from the representative, long-interview of the employees, and their eager look at work to the new graduate students who are the main target of their recruitment. Our project succeeded to show people their strong will to challenge the future appealing the renewed image of general contractors.