CONSTELLA

There are already so many personalized shampoo brands in Japan, and their business is growing rapidly. Besides, other industries are also becoming personalized in order to catch up with the world’s conversion from mass to individual. As many personalized brands have established, we had to clarify our brand story to tell our value, and our raison d’etre. We had meetings with the client again and again to solve our tasks, and decided how we should tell our strength and uniqueness.

After we made it clear where we should head for, we thought about how we meet the client’s request that they’d like to express the relationship between the hairstylist and the customer as voyage, and we finally decided our brand’s name. We named it “CONSTELLA” from the word “constellation” which means the stars in English, since the starlight are unchangingly beautiful at any time. And then we designed the logo mark to show our policy both visually and linguistically.

By clarifying the brand’s image, every product and experience we offer to the customers are recognized as the brand value. Furthermore, we also offer some original novels and essays to inspire the imagination of the users not just offering shampoos or treatments. CONSTELLA respects not only the value of the products but also the experiences, so you can’t buy its’ products without getting counseling by the stylist. This policy strengthens the relationship between the stylist and the customer, and it accelerate community-based consumption of the experiences.