The technology today like “connected service” analyze various data through the network, expanding the connection with the customers creating the new values constantly. The companies must keep growing and offer the values to be chosen by the customers keeping up with the changing market and technology.
“Communication design” is to design the communication with people, and to make the connection with the companies and the customers of how they affect each other. It solves the problems facing the companies and the customers by giving a hint of their promotion, branding, developing products / services, planning and designing through the communication.
What do “communication” and “design” mean in the text of “communication design” then? “Communication” means that we share information understanding with each other. “Design” means that the way we solve the problem in order to have mutual understanding.
Design every chance of communication with the customers under our business strategy, considering their overall structure like what media should they use or when they put into public. From the UX strategy point of view, we provide evidence to the customer touch point and create continuous ecosystems.
“Communication design” should be created by thinking of how the people move, how we function as a place for them to meet, and what we can do for them.
If we come to see the media designs based on this idea, people's heart tends to be moved. In these days, the number of companies that use communication design in order to tell people its invisible values are increasing rapidly, not only in the ad industries but also in the manufacturing industries.
tell their messages properly to the customers, they need to think about how they feel to see it and what is the best approach to realize it. Branding is made not only by one-sided message delivering, but also by mutual understandings of their concepts and philosophy. By doing that, people will get impressed by their brand. We know how important the mutual understanding is, so we'd like to offer the way to strengthen the customer / company loyalty enhancing the communication with sender and receiver. “Communication design” is to design the environment for the best functional advertisement considering why / what we want to tell to the customer. It enables us to tell its invisible values.
BOEL Inc. will keep trying to get close communication with the clients in order to tell their information properly to the customers.
Through our user-centered designing process,
we'll realize your excellent CX from your branding
strategies to visual communications.
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