MITSUBISHI ELECTRIC

Imagining the Future 100 Years Ahead: The New Vision of Slim Air Conditioners

Mitsubishi Electric's slim air conditioner, synonymous with commercial air conditioning, celebrates its 40th anniversary in 2018. This long-standing bestseller has evolved over half a century, adapting to changes in the times. To enhance brand recognition and foster loyalty, we have visualized stakeholders' comfortable lifestyles and the future of slim air conditioners through visual storytelling.

Challenges

Intensifying Competition in the Air Conditioning Industry

Mitsubishi Electric's slim air conditioner, a long-established name in the air conditioning industry, has earned high trust from users due to its reliable technology and product quality. However, in recent years, amidst an overheated air conditioning market, differentiation from competitors has become a necessity.

Solutions

Communicating a Sincere Attitude

Mitsubishi Electric has cultivated solid technological expertise and high product quality over many years. Developers and creators supporting such achievements and recognition prioritize the joy of users, maintaining a steadfast commitment. They continue to challenge themselves in creating new value while leveraging the essence of their existing technology, adapting to a changing society. We aimed to convey this sincere attitude through visual storytelling.

Results

Clarifying Mitsubishi Electric's Slim Air Conditioner Strengths

The brand's strengths have been clearly defined, establishing a stronger image as a guideline for future brand progression. A visual story suitable for a brand looking 100 years ahead has been completed, capable of leaving a lasting impression on stakeholders.