LSBM
Unraveling the Systems of Human Being
Research Center for Advanced Science and Technology (RCAST), the University of Tokyo is making a study of various fields cross sectionally under the four principles; interdisciplinarity, fluidity, internationality, and openness since its establishment. Among this group, LSBM (Laboratories for Systems Biology and Medicine) is a virtual aggregate of more than 10 laboratories which synergistically explore the frontier of life science. Their research field ranges from cancer science, metabolic medicine, -omics analysis, structural biology, biological measurement, data and computational science, and automation, in order to find a new “sapience” in biomedical science and offer its values to the world.
Challenges
Establishing its Presence in the World
The introduction of LSBM’s research and activities had posted on their website by lab members, and they adopted CMS which helps them to settle and accumulate updated information under a certain order. However, it was difficult for CMS to accumulate and select information accumulated from various kinds of fields so that the lab members couldn’t update their website as they intended, and it made them slow down their footwork as a result. CMS, the system to build and update the website without the need for specialized technical knowledge ended up in lacking its convenience unfortunately. Consequently, information on their website went outdated because of CMS, so they needed to establish its presence again by rebuilding information on their website and improving its visibility.
Solutions
Rebuilding the Way to Spread Intelligence
Shared experiences and usability will help users to work easier and have more fun in all aspects. In order to make it easier to find and utilize proper information, we need to redesign them. This series of processes is called IA (Information Architecture). We started LSBM’s web branding project from categorizing and settling huge amount of information accumulated in CMS in order to find the way to solve its problems; such as its complexity of the updating process and inconvenience in use. As we proceeded with organizing, we understood that how and by whom their information was consumed. In “Publication”, the page to introduce their essays we needed to devise a creative way not to be recognized as just a collection of letters by CMS for example. We eventually succeeded to make LSBM’s interface user-friendly by renewing their symbol and redesigning information.
Results
Guiding Website Visitors in the Right Direction
We learned a lot from this project. For instance, we found that IA (Information Architecture) is to think of the users about how they feel by using the website. We eventually succeeded to make LSBM’s interface user-friendly by renewing their symbol and redesigning information.
Logo
Symbol
Type
faces
Color
Schemes
RGB / 230 229 232
CMYK / 11 10 8 0
HEX #E6E5E8
RGB / 4 103 114
CMYK / 89 55 53 5
HEX #046772
RGB / 28 1 64
CMYK / 96 100 62 40
HEX #1C0140
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