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Unraveling the Systems of Human Being

Research Center for Advanced Science and Technology (RCAST), the University of Tokyo is making a study of various fields cross sectionally under the four principles; interdisciplinarity, fluidity, internationality, and openness since its establishment. Among this group, LSBM (Laboratories for Systems Biology and Medicine) is a virtual aggregate of more than 10 laboratories which synergistically explore the frontier of life science. Their research field ranges from cancer science, metabolic medicine, -omics analysis, structural biology, biological measurement, data and computational science, and automation, in order to find a new “sapience” in biomedical science and offer its values to the world.

Challenges

Establishing its Presence in the World

The introduction of LSBM’s research and activities had posted on their website by lab members, and they adopted CMS which helps them to settle and accumulate updated information under a certain order. However, it was difficult for CMS to accumulate and select information accumulated from various kinds of fields so that the lab members couldn’t update their website as they intended, and it made them slow down their footwork as a result. CMS, the system to build and update the website without the need for specialized technical knowledge ended up in lacking its convenience unfortunately. Consequently, information on their website went outdated because of CMS, so they needed to establish its presence again by rebuilding information on their website and improving its visibility.

Solutions

Rebuilding the Way to Spread Intelligence

Shared experiences and usability will help users to work easier and have more fun in all aspects. In order to make it easier to find and utilize proper information, we need to redesign them. This series of processes is called IA (Information Architecture). We started LSBM’s web branding project from categorizing and settling huge amount of information accumulated in CMS in order to find the way to solve its problems; such as its complexity of the updating process and inconvenience in use. As we proceeded with organizing, we understood that how and by whom their information was consumed. In “Publication”, the page to introduce their essays we needed to devise a creative way not to be recognized as just a collection of letters by CMS for example. We eventually succeeded to make LSBM’s interface user-friendly by renewing their symbol and redesigning information.

Results

Guiding Website Visitors in the Right Direction

We learned a lot from this project. For instance, we found that IA (Information Architecture) is to think of the users about how they feel by using the website. We eventually succeeded to make LSBM’s interface user-friendly by renewing their symbol and redesigning information.

Type
faces

Type face of LSBM

Color
Schemes

  • RGB / 230 229 232
    CMYK / 11 10 8 0
    HEX #E6E5E8

  • RGB / 4 103 114
    CMYK / 89 55 53 5
    HEX #046772

  • RGB / 28 1 64
    CMYK / 96 100 62 40
    HEX #1C0140

Image of LSBM
Image of LSBM
Image of LSBM
Image of LSBM
Image of LSBM

PROJECT

LSBM Web Branding

CLIENT

Laboratories for Systems Biology and Medicine, the University of Tokyo

YEAR

2020
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