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JIBUNHOUSE

JIBUNHOUSE

An Original Home Makes Your Family Harmonious

JIBUNHOUSE is a house maker which offer you possibilities to make your ideal home utilizing new technologies, while people’s views and values on building their home are now changing.

Challenges

Thinking A New Style of Building Your Home

Developing good and reasonable products targeting young people who like new things was an urgent need for us, since we have faced a severe circumstance in domestic business because of the price competition in Japan. We also need to rethink the former style of building home to be more efficient, like looking around display home village all day to find your ideal one.

Solutions

Offering a New Experience of Home Building Using High-Definition VR

We redefined the event of home building more personal, so we renamed the brand “JIBUNHOUSE” (which means “my home” in Japanese). Furthermore, we stated the brand slogan as “Now, it’s the time to buy your home online.” to make it more epoch-making home building brand.

Results

JIBUNHOUSE’s Home Building that You Can Never Experience Anywhere Else

We succeeded to expand the possibilities of home building by adopting VR (Virtual Reality), which was an unprecedented new technology for residential industry at that time. The unique idea that you can find your ideal home anytime, anywhere you like without going to display home village was highly appreciated, and it became a topic of conversation.

Type
faces

Type face of JIBUNHOUSE

Color
Schemes

  • RGB / 255 255 255
    CMYK / 0 0 0 0
    HEX #FFFFFF

  • RGB / 247 247 247
    CMYK / 4 3 3 0
    HEX #F7F7F7

  • RGB / 57 57 57
    CMYK / 78 72 70 40
    HEX #393939

Image of JIBUNHOUSE
Image of JIBUNHOUSE
Image of JIBUNHOUSE
Image of JIBUNHOUSE
Image of JIBUNHOUSE
Image of JIBUNHOUSE
Image of JIBUNHOUSE

PROJECT

JIBUNHOUSE Branding

CLIENT

JIBUN HAUS. Inc.

YEAR

2016

WEBSITE

https://jibunhouse.jp/

TAGS

NEXTSocioFuturePurposeful hiring where job seekers share the company's aspirations, vision, and raison d'etreSocioFuture, formerly known as Japan ATM, which realized Japan's first ATM management and operation service in 1999, changed its name in January 2022 to convey a new brand identity to society. However, further understanding of the company was needed due to the fact that it handles services in highly specialized fields and operations that are not generally recognized by the public. We received inquiries from job seekers who wanted to know more clearly about our business and what they could do if they joined our company. By switching from a reliance on external recruitment media to a company-centered recruitment branding, we were able to communicate SocioFuture's aspirations, vision, values, and culture as a unified brand image and achieve a career recruitment branding that fulfills the needs of job seekers for information they want to know and motivates them to join the company. The branding has been achieved.Arrow icon
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