JIBUNHOUSE
An Original Home Makes Your Family Harmonious
JIBUNHOUSE is a house maker which offer you possibilities to make your ideal home utilizing new technologies, while people’s views and values on building their home are now changing.
Challenges
Thinking A New Style of Building Your Home
Developing good and reasonable products targeting young people who like new things was an urgent need for us, since we have faced a severe circumstance in domestic business because of the price competition in Japan. We also need to rethink the former style of building home to be more efficient, like looking around display home village all day to find your ideal one.
Solutions
Offering a New Experience of Home Building Using High-Definition VR
We redefined the event of home building more personal, so we renamed the brand “JIBUNHOUSE” (which means “my home” in Japanese). Furthermore, we stated the brand slogan as “Now, it’s the time to buy your home online.” to make it more epoch-making home building brand.
Results
JIBUNHOUSE’s Home Building that You Can Never Experience Anywhere Else
We succeeded to expand the possibilities of home building by adopting VR (Virtual Reality), which was an unprecedented new technology for residential industry at that time. The unique idea that you can find your ideal home anytime, anywhere you like without going to display home village was highly appreciated, and it became a topic of conversation.
Logo
Symbol
Type
faces
Color
Schemes
RGB / 255 255 255
CMYK / 0 0 0 0
HEX #ffffff
RGB / 247 247 247
CMYK / 4 3 3 0
HEX #F7F7F7
RGB / 57 57 57
CMYK / 78 72 70 40
HEX #393939
NEXT
SocioFuture