vol.193Vision-making
Vision-Making in the age of AI — How artificial intelligence is transforming the meaning of work and the nature of organizationsIt has been only a few short years since the emergence of generative AI, yet it has quietly—and unmistakably—permeated every aspect of our lives and work. Text generation, image creation, task automation—AI has now entered even the creative domains that were once considered the exclusive territory of specialists. Generative AI tools such as ChatGPT reached 100 million users in just two months, compressing what once took decades for electricity to reach households into mere weeks in the AI era.
However, these changes are far more than a matter of technological advancement. In recent years, AI-driven job displacement—so-called “AI layoffs”—has become a growing concern. The mass layoffs at Amazon, reportedly influenced by the use of AI, remain fresh in our memory (as of November 2025).
In this article, we explore the nature of the anxieties that have deepened since the rise of AI, identify the kinds of jobs that may be “taken” by AI and those that may emerge in its wake, and consider how organizations and companies should respond to this transformation. Above all, we examine what must be valued more than ever in this new era—why the age of AI is precisely when vision-making becomes essential.