From Understanding to Purpose, and from Purpose to Design
In today’s rapidly changing markets, relying solely on existing businesses and conventional models poses significant risk.
To achieve sustainable growth, companies must adopt a proactive mindset that embraces the creation of new revenue streams.
This requires accurately understanding external shifts, uncovering latent market and customer needs, and reassessing internal assets such as technology, talent, and organizational culture.
Yet, many new business initiatives fail to reach social implementation.
Common causes include overestimating market potential, pursuing trends without recognizing competitive or organizational realities, or clinging rigidly to initial plans in uncertain environments.
At the root of these failures lies a lack of clarity around purpose and market fit.
At BOEL, we begin by redefining why the business matters — grounding every initiative in a clear purpose and vision.
From there, we conduct hypothesis testing informed by market trends and customer insights, combining user experience design and brand strategy to transform ideas into concepts that take tangible shape and deliver value to society.
Designing Businesses Backward from Social Implementation
The goal of new business development is not simply to create new technologies or services, but to ensure they are embraced by the market and used continuously.
Technological advantage or conceptual novelty alone cannot sustain a business — success depends on clearly defining who the value is for, what value it provides, and how it will be accepted by society.
At BOEL, we take an approach that works backward from social implementation.
By identifying market and customer needs, and analyzing a company’s resources, technologies, and organizational characteristics, we uncover new and innovative business opportunities by connecting these elements.
Through brand strategy, communication design, and UI/UX development, we ensure that new ventures can accurately communicate their meaning and value to society.
Our process emphasizes three key perspectives:
1. Understanding market and customer needs
2. Aligning with internal resources and organizational capabilities
3. Testing acceptance through user experience design
This approach transforms early-stage ideas into businesses that truly reach and resonate with society.
As a Co-Creator in Designing the Future
The values that will shape the future of society do not yet have form.
BOEL is not merely a design company — we are a partner that gives meaning to the ambitions and passions of companies and researchers, and co-designs the future with them.
We transform the innovations born at the intersection of technology and imagination into experiences that truly reach people and create impact in society.
Our work spans a wide range of fields — from robotics, healthcare, and education to regional revitalization, biotechnology, and the SDGs.
Through our network of experts, engineers, and creators, we nurture concepts into businesses that reach society.
By clarifying why an initiative is necessary, for whom it creates change, and how it can be embraced by society,
we design new ventures that connect innovation with real-world value.
This reverse-design approach enables new businesses to evolve into sustainable, meaningful outcomes.
Strengths of BOEL Inc.
Since its founding in 2010, BOEL Inc. has supported a wide range of clients — from global corporations and major domestic enterprises to startups and local governments — in building meaningful and enduring brands.
What we value most goes beyond design and visual expression.
We deeply understand each organization’s vision and ideal form, and translate them into vision-making — shaping experiences that resonate emotionally with both candidates and users.
Through thoughtful storytelling, we convey the true essence of the brand.
Leveraging the market insights we’ve accumulated through years of branding experience, we help organizations build brands that are truly chosen.
From upstream processes such as market research and concept development to branding workshops, websites, and social media initiatives, we provide end-to-end support in creating cohesive brand experiences across every touchpoint.
Our business architects, tech specialists, and creative teams collaborate seamlessly across roles and borders to deliver integrated branding solutions.
By expressing each company’s or service’s unique identity with a consistent tone, we create brand experiences that inspire empathy and lasting connection.
