Design Management

Vol.115

author

Engineer

Y.F.

How Should Leaders Use AI?

- Define Roles for People and Machines

この記事の対象:
Executives considering AIBusiness innovation leadersBrand transformation leaders
Recently, we have been hearing the terms AI (Artificial Intelligence), machine learning, and deep learning more frequently. But what exactly do these terms refer to, and what are they capable of? In this article, we will explore the differences between these concepts and what they can do.
dotted lineこの記事の対象
Executives considering AIBusiness innovation leadersBrand transformation leaders
dotted line

この記事でわかること

  • differences among AI, machine learning, and deep learning
  • what to decide before adoption
  • roles for people and machines
  • four decision criteria
  • testing and reviewing safely
stuffstuff

What Must Leaders Decide in the AI Era?

What Must Leaders Decide in the AI Era?

Define purpose and responsibility before adoption

Define purpose and responsibility before adoption

When using AI becomes the goal, teams begin by searching for use cases. Work may increase without changing customer value or business outcomes.

First define which problem should improve, for whom, and in what way. Is the goal to save time, reduce missed issues, or support new choices? Different purposes require different data and systems.

Responsibility must also be clear. Who reviews AI recommendations, who can stop the system, and who explains an error? Defining these roles before adoption is the foundation of trustworthy use.

How Are AI, Machine Learning, and Deep Learning Different?

How Are AI, Machine Learning, and Deep Learning Different?

Understand the field as a broad set with nested methods

Understand the field as a broad set with nested methods

Artificial intelligence is the broad field of using machines for tasks people associate with intelligence, such as working with language, recognizing images, making predictions, or supporting plans.

Machine learning is one way to build AI. Instead of writing every rule manually, a system learns patterns and relationships from data for prediction or classification.

Deep learning is a method within machine learning that uses neural networks with many layers. Leaders do not need to memorize every term. They need enough understanding to discuss which method, if any, fits the business problem.

How Should People and AI Divide Their Roles?

How Should People and AI Divide Their Roles?

Let machines expand options while people own meaning and responsibility

Let machines expand options while people own meaning and responsibility

AI is useful for organizing large amounts of information, finding similar cases, and generating multiple options quickly. It can also help people notice patterns they might otherwise miss.

People define what a good outcome means, interpret context, and consider effects on others. They take responsibility for final choices, including circumstances that are not captured in data and values the company intends to protect.

The division is not fixed. Low-impact and reversible work may support more automation, while decisions affecting rights, safety, or trust require stronger human review and explanation.

What Criteria Should Guide AI Adoption?

What Criteria Should Guide AI Adoption?

Review value, data, impact, and explanation

Review value, data, impact, and explanation

First, review value. If the company cannot state what becomes better for customers or employees, adoption should not be rushed. Second, review data: how it was collected, whether its use is permitted, and whether it can remain current.

Third, review impact. Consider the harm of an error and whether the outcome can be reversed. Fourth, review explanation. Can the result and its limits be communicated to users and affected people?

Comparing all four on one page prevents decisions based on potential benefit alone. Leadership must judge not only technical accuracy but alignment with the business promise and organizational responsibility.

How Should AI Be Tested and Reviewed?

How Should AI Be Tested and Reviewed?

Limit scope, compare before and after, and assign ownership

Limit scope, compare before and after, and assign ownership

Begin with one bounded task and a defined group of users. Record current time, errors, and burden, then compare them with the AI-supported process. Review decision quality and confidence as well as speed.

During the test, retain inputs, outputs, and human corrections so unexpected results or bias can be traced. NIST's AI risk management approach similarly organizes continuous work around governing, mapping, measuring, and managing risk.

Define stopping conditions as well as success. Pause when errors exceed an agreed level, results cannot be explained, or workload increases, then return to the original purpose.

How Has BOEL Communicated the Meaning of AI?

How Has BOEL Communicated the Meaning of AI?

RBI showed a future that expands researchers' creativity

RBI showed a future that expands researchers' creativity

RBI, supported by BOEL, uses robotics and AI to assist drug discovery research. Its advanced technology alone made it difficult for researchers, investors, and society to understand the value beyond technical performance.

The company was therefore reframed not simply as a research automation provider, but as an organization creating an environment where technology supports repetitive work and researchers can focus on creative thinking.

The case shows why AI goals should not be limited to reducing people. When a company can explain how people and technology divide their roles and what future they create together, technology becomes value society can understand.

The AI Era Requires Clear Human Decision Criteria

The AI Era Requires Clear Human Decision Criteria

Choose the desired future before choosing technology

Choose the desired future before choosing technology

AI can generate many options and predictions. But companies and people must decide which future they want and which impacts they are willing to take responsibility for.

BOEL begins with the experience and business meaning to be created, rather than searching for uses from the technology. We then separate the judgment that remains human from the processing delegated to machines.

With clear criteria, AI does not weaken corporate intent; it supports execution. Management in the AI era needs the ability to choose the right question as much as the ability to produce answers quickly.

この記事のテーマ

#AI#機械学習#深層学習#Business strategy#Design the Decision

FAQ

How Should Leaders Use AI?
Good management decisions about AI do not begin with adoption itself. They define the value to improve, separate human judgment from machine processing, and establish clear responsibility for outcomes.
How Are AI, Machine Learning, and Deep Learning Different?
The key is to view it as “Understand the field as a broad set with nested methods.” Use what to decide before adoption as a guide and review current initiatives and touchpoints one at a time.
How Has BOEL Communicated the Meaning of AI?
Start from the idea of “RBI showed a future that expands researchers' creativity” and test one touchpoint or decision. Rather than changing everything at once, review the result and expand gradually.
PREV
Vol.112What Is Usability? Design That F…
NEXT
Vol.121What Makes Branding Resonate?

MORE FOR YOU

Designing vision, shaping the next perspective that transforms the future of brands.