Why We Recommend Responsive Web Design

Our website at BOEL Inc. is built using responsive web design. Responsive web design refers to creating a single source that adapts to different devices and screen sizes, even when the device changes. By building both desktop and smartphone sites from a single source, tasks such as fixing layout issues and updating the site—previously complicated—become much easier to manage.

When using a single source to support various devices and screen sizes, you might think the result will always look the same across all platforms.
By using the meta viewport tag in the meta element of an HTML document, you can optimize the layout for the width of smartphones and tablet devices.
<meta name="viewport" content="">
*When specifying multiple properties, separate them with commas ( , ).*
This allows you to create website layouts that adapt to each device’s screen width.

In search engine keyword results, there is a significant difference in traffic between sites that appear at the top and those that appear lower in the rankings.
To achieve higher rankings, it is important not only to provide valuable content for users, but also to aim for acquiring a large number of backlinks through that content.
This is where responsive web design offers an advantage.
When a separate URL is used for a mobile site and a desktop site, the number of links to each page becomes distributed across them.
As a result, search engines may evaluate the site as having fewer links than it actually earns.
With responsive web design, since there is only one site, link equity is not divided.

Since Google holds 65.7% of the search market share, it is difficult not to consider Google when building a website.
The Panda Update, a Google search algorithm (a program within the search engine), was introduced in July 2012.
Its purpose was to prevent low-quality content from appearing in top search results.
To improve rankings on Google, responsive web design is recommended.

We have introduced responsive web design.
How did you find it?
Because responsive web design uses a single URL, it can help increase sharing on social media and improve the spread of information.
However, despite its advantages, there are also disadvantages.
This largely depends on the type of content a website delivers, but if there is a lot of information intended only for desktop users or only for smartphone users, the HTML structure can become more complex.
When considering the adoption of responsive design, it is important to choose the most appropriate approach depending on whether the project is a new site build, a redesign, or additional development, as well as whether a mobile-first approach should be prioritized. Responsive design should be selected as one of the methods in web design based on these factors.