Organizing web design with color schemes

Have you ever felt, while creating a website, that “the screen doesn’t feel cohesive” or “the message I want to convey doesn’t stand out”? That problem might be solved through color schemes.

Try creating a difference in brightness between the background color, text color, and button color. For example, in the image, the button on the right uses similar bright colors throughout, while the button on the left has more clearly defined borders. As a result, the text and buttons stand out more visibly.

Which attracts your attention more: a vivid red or a muted blue? Bright red and yellow are said to capture human attention more easily than other colors. In web layout, not only the structure of the design itself matters, but also the color scheme and how effectively it draws the user’s eye.

So far, we’ve focused on “how to make things stand out.” However, if everything stands out, it becomes difficult to understand what the main message is.
When you want to create a sense of unity across elements, try aligning the saturation and brightness for each element. On the other hand, even if you use colorful colors, you can still maintain an overall sense of cohesion.
When using a colorful palette, reduce the saturation slightly instead of using pure primary colors.

By choosing colors that match your purpose, you can create more effective screens, but thinking about it too much in your head can sometimes lead to getting stuck.

In such cases, there are useful tools that automatically suggest color schemes. If you’re struggling with color selection, be sure to give them a try.

Color scheme tools roundup