A parallax website that captivates users

It has been 2–3 years since parallax became one of the web design trends, and parallax websites have now become quite common.
Depending on the ideas behind them, parallax designs can create attractive websites that stimulate users’ senses. Here, we’ll introduce the advantages and important considerations of parallax design.
Incorporate parallax into your website and create engaging, visually appealing pages.

According to scroll behavior, multiple layers move at different speeds.
This creates a parallax effect, a technique that simulates depth and motion to produce a sense of visual layering and movement.

Parallax websites allow users (visitors) to actively control their browsing experience, viewing the site at their own reading pace.
In addition, by presenting all the intended information on a single page, the site can unify the overall theme and message of its content, creating a rich visual expression.
Users are stimulated by smooth motion and continuously unfolding page transitions, and this stimulation is expected to lead to further actions.
As a result, users are more likely to absorb more information, stay on the site longer, and retain a stronger memory of the experience.

The special website for “JUSANDI,” a branding project supported by BOEL Inc., “JUSANDI 1st Anniversary”, uses a parallax layout.
By implementing video in the first view, the site takes a more visually driven approach.

“JUSANDI 1st Anniversary”

This is a parallax website for Art Direction Projetti.

“Projetti”… Art Direction Projetti

Make sure to communicate the specifications of the site content in as much detail as possible to both the client and the production team.
Because the interactions become complex, even showing only rough drafts can lead to misunderstandings between you and the client.
Preparing reference sites and clearly explaining the intended behavior will make proposals proceed more smoothly.
The same applies between designers and developers.
Work can proceed without stress when everyone shares a common understanding.

“Browser testing”
Since the interactions are more complex than in standard websites, thorough browser testing is essential!
If a parallax site feels laggy or unresponsive, it will not create a pleasant experience for users—instead, it will cause stress, so be careful.

“Smartphone and tablet testing”
On touch-based devices, behavior differs from that on a PC, and it will not always respond exactly as intended.
Be sure to prepare separate pages for smartphones and tablets, and keep user experience (UX) in mind during design!

How did you find parallax (the visual parallax effect)?
Parallax websites are a strong option when you want consistent messaging and storytelling-driven presentation.
However, the most important thing is “what you want to communicate.”
If using parallax effects helps express your message in a more engaging way, then that is the ideal outcome.